AUSTRALIAN MARKET CONDITIONS
Australia has chalked up its 26th consecutive year of economic growth, and the clouds around Australia’s economy are clearing.
But global growth is yet to translate to inflation. While there are encouraging signs of global inflation emerging, the outlook is for official Australian interest rates to stay near record lows until late in 2018 or early in 2019.
The indicators are suggesting a good basis for retail spending to lift in 2018. These indicators include - strengthening employment outcomes, an improving outlook for wages growth, low cost of borrowing and continued (albeit slowing) wealth gains from housing.
The Australian retail sector remains prone to a significant structural shift to online retailing - given the relatively current low rate of penetration in Australia and Amazon opening its doors locally.
The Australian Share Market (ASX) had an impressive year to 30 June 2018 returning in excess of 16%. Growth was the story on the ASX for 2018 with some companies in high growth industries such as IT seeing their shares increase by over 100%. Some of these included After Pay Touch, Appen, Beach Energy, A2 Milk, Altium, Wisetech Global, Bellamy’s, Pilbara Minerals and Lynas Corp.
Here are Aust Linx we can prepare a report on the industry your business may be looking at entering in the Australian market including an analysis of the strengths, weaknesses and opportunities.
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Matthew Reynolds is an accountant, consultant and brand strategist living in Frankfurt, Germany