InvestorHub is finally doing something we have long championed – making the Investor Relations function a value centre rather than a cost centre.

Founders, Ben Williamson and Rhys Davis transitioned “Fresh Equities” to a subscription model in 2022, focusing on software that enhances direct communication between companies and shareholders.

This pivot, discussed in a recent article in The Australian Financial Review (AFR, July 29,2024) allowed InvestorHub to sign over 120 clients from the ASX and LSE within a year. Their innovative platform, combining shareholder analytics and direct communication tools, addresses the crucial need for engaging mid-tier investors who significantly influence share prices.

InvestorHub is focused on what has been a neglected area in shareholder communications – providing deep intel to companies on their registry, shareholder location, and shareholder communications with the company.

The Company says on its website “Being listed should be superpower. Rasing capital in days, not months. Liquidity for stakeholders and incentives for the team”

As UK Managing Director, Alex Stella, notes “we have developed significant IP that allows listed companies to form direct relationships with their domestic and foreign investors. This uniquely empowers issuers to identify who their existing and prospective investors are and then provide them with detailed information and correspondence. The concept is simple but very effective - investors should receive a proper customer experience.”

One of the rationales for more effective shareholder communication is to build a strong relationship between an investor and the company they are investing in. An engaged and listened to investor is likely to be a longer-term investor.

Every investor interaction is measured, analysed and compiled into an engagement analytics dashboard and monthly report. This assists public companies track the impact of their investor marketing and determine return on investment.

The company’s expansion into the UK market and interest from North American exchanges reflect its global appeal. InvestorHub’s AI tool such as translation of investor communications into different languages such as German is proving popular for Companies with dual listing on Frankfurt Stock Exchange.

Some of the features on InvestorHub include an Intelligence Hub, Interactive Investor Hub, Communications Hub and a Raise Hub. 

We have long said investors are a key asset for listed companies and should be treated more like customers. InvestorHub’s features allow for Direct to Investor marketing to attract new investors and engage existing shareholders more effectively.

Investor Hub and similar SAAS (“Shareholder As A Service”) tools will play an increasingly important role in companies investor relations strategies.

Here in Germany the Frankfurt Stock Exchange and associated Germany exchanges are playing an increasingly important role in assisting Australian, Canadian and UK listed companies increase and diversify their global investor base.

Companies like Droneshield (ASX: DRO) are seeing very strong volumes on the two main German exchanges – Frankfurt and Tradegate. German retail investor interest in quality ASX and global listed companies with a compelling narrative, strong business case, and quality management will only continue to increase. 

We consider local knowledge, local media contacts and local investor and stakeholder networks are, and will continue to be, a vital components of developing and nurturing global investors – especially so in Europe.
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The optimal IR solution for companies looking to expand their European investor base may well be a collaboration and harmonisation of SAAS platforms such as InvestorHub and local organisations with specialised local knowledge, a deep well of contacts and media partners. 

​Exploring Grants and Subsidies in Europe.

Europe offers a broad spectrum of grants and subsidies aimed at fostering innovation, economic growth, and competitiveness across various sectors.

Among these, the European Innovation Council (EIC) Accelerator and the Critical Raw Materials Act (CRMA) strategic projects stand out as key initiatives designed to support high-potential companies and projects. These programs are crucial for driving Europe’s transition to a sustainable and competitive economy, particularly in the face of global challenges.

The EIC Accelerator: Fueling High-Risk, High-Gain Innovations
The EIC Accelerator is one of the flagship funding programs under the broader Horizon Europe framework, designed specifically to support small and medium-sized enterprises (SMEs) and start-ups with breakthrough innovations. This program is particularly targeted at deep-tech companies that have the potential to create new markets or disrupt existing ones.

Key Features of the EIC Accelerator:

1. Blended Financing: The EIC Accelerator offers a unique funding model that combines grants and equity investments. The grants can cover up to 70% of eligible costs, up to €2.5 million, for innovation activities such as demonstration, prototyping, and testing. Additionally, equity investments of up to €15 million are available to scale up innovations and bring them to market.
2. Tailored Business Acceleration Services: Beyond financial support, the EIC Accelerator provides tailored coaching, mentoring, and access to a wide network of investors, corporates, and peers. This holistic approach helps companies navigate the complex path from concept to commercialization.
3. Support for All Stages: The program supports innovations at different stages of development. Whether a company is in the early stages of developing a prototype or ready to scale its product, the EIC Accelerator can provide the necessary resources and guidance.

The EIC Accelerator is highly competitive, with applications evaluated based on their excellence, impact, and implementation strategy. The program particularly favors projects that align with the European Union’s strategic priorities, such as the Green Deal, digital transformation, and deep-tech innovation.

EU CRMA Strategic Project Applications: Securing Europe’s Supply of Critical Raw Materials
In a world increasingly dependent on advanced technologies, the supply of critical raw materials (CRMs) has become a strategic priority for the European Union. The Critical Raw Materials Act (CRMA) is part of the EU’s broader strategy to secure a sustainable and resilient supply of CRMs essential for key industries like renewable energy, electric vehicles, and digital technologies.

First Call for EU CRMA Strategic Projects:
The first call for strategic projects under the CRMA is a significant step toward achieving the EU’s goals of reducing dependency on non-EU countries for critical raw materials and strengthening its supply chains. The call opened on 22 May and closed on 22 August 2024.

These projects are expected to contribute to the exploration, extraction, processing, recycling, and substitution of CRMs within the EU.
Key Aspects of the CRMA Strategic Projects:

1. Funding Scope: The CRMA strategic projects will receive substantial funding from various EU programs, including Horizon Europe, the European Regional Development Fund (ERDF), and the Just Transition Fund (JTF). This funding aims to support large-scale projects that can have a substantial impact on securing the EU’s supply of CRMs.
2. Focus on Sustainability: The projects are expected to align with the EU’s sustainability goals, ensuring that the exploration, extraction, and processing of CRMs adhere to the highest environmental and social standards. This is crucial for maintaining public support and ensuring long-term viability.
3. Public-Private Partnerships: The CRMA encourages collaboration between public and private entities to leverage expertise, share risks, and mobilize additional investments. This collaborative approach is essential for addressing the complex challenges associated with CRM supply chains.

Conclusion
The EIC Accelerator and the first call for EU CRMA strategic projects represent critical components of the European Union’s strategy to drive innovation and secure the supply of essential resources.

While the EIC Accelerator supports groundbreaking innovations that can lead to new market opportunities, the CRMA strategic projects focus on ensuring that Europe has the necessary raw materials to sustain its technological and industrial base.

Both initiatives reflect the EU’s commitment to fostering a competitive, sustainable, and resilient economy in the face of global challenges.
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For companies and research institutions across Europe, these programs offer invaluable opportunities to secure funding, access new markets, and contribute to the EU’s strategic objectives. As the global landscape continues to evolve, such initiatives will play a pivotal role in shaping Europe’s future.
Contact Austlinx today to see how we can assist with grants and subsidies.