Implementing a successful European Strategy
The EU is a complex and sophisticated market with 27 member states and a population over 400 million.
For Australian and global companies considering entering the EU market, having a coherent and fully developed strategy is vital. Going alone in Europe can be difficult and consideration should be given to partnering or collaborating with a European partner or undertaking an EU strategic acquisition to acquire a local company with on-ground expertise.
There are 5 models for successfully scaling in Europe for Australian companies:
1. Global commodity strategic advantage such as resources like BHP and Fortescue but also smaller Australian resource companies that can assist Europe with goals of the EU Critical Raw Materials Act (CRMA). There are many opportunities for small and mid cap companies that are developing world leading technologies or capabilities in materials, minerals or metals downstream processing - Talga Group is an example.
2. Product Innovators - Australian companies with world-leading product or innovation capability such as CSL and ResMed. Also smaller companies in the Hydrogen and clean energy sectors.
3. Business Model Pioneers - Australian companies developing innovative approaches to doing business that produces a competitive advantage. An example is Macquarie Infrastructure Fund.
4. Software Innovators - Australian software or tech companies that can expand rapidly by leveraging a scalable technology in a market segment that is specific and not over serviced by European companies. An example is EventsAir an events management software company.
5. Leveraging IP developed in Australia and collaborating with a German or EU company to develop and commercialise in EU. An example is Neometals (ASX: NMT) which developed Hydrometallurgical battery recycling capability in Australia and partnered with SMS Group in Germany to form a JV (Primobius) to develop and commercialise - resulting in agreements with Mercedes Benz.
The key to success in Europe is patience, hard work and developing trust.
We assist companies refine, implement, adapt and analyse their European strategy and also develop and implement an EU reach-out strategy to possible customers, partners and stakeholders.
For Australian and global companies considering entering the EU market, having a coherent and fully developed strategy is vital. Going alone in Europe can be difficult and consideration should be given to partnering or collaborating with a European partner or undertaking an EU strategic acquisition to acquire a local company with on-ground expertise.
There are 5 models for successfully scaling in Europe for Australian companies:
1. Global commodity strategic advantage such as resources like BHP and Fortescue but also smaller Australian resource companies that can assist Europe with goals of the EU Critical Raw Materials Act (CRMA). There are many opportunities for small and mid cap companies that are developing world leading technologies or capabilities in materials, minerals or metals downstream processing - Talga Group is an example.
2. Product Innovators - Australian companies with world-leading product or innovation capability such as CSL and ResMed. Also smaller companies in the Hydrogen and clean energy sectors.
3. Business Model Pioneers - Australian companies developing innovative approaches to doing business that produces a competitive advantage. An example is Macquarie Infrastructure Fund.
4. Software Innovators - Australian software or tech companies that can expand rapidly by leveraging a scalable technology in a market segment that is specific and not over serviced by European companies. An example is EventsAir an events management software company.
5. Leveraging IP developed in Australia and collaborating with a German or EU company to develop and commercialise in EU. An example is Neometals (ASX: NMT) which developed Hydrometallurgical battery recycling capability in Australia and partnered with SMS Group in Germany to form a JV (Primobius) to develop and commercialise - resulting in agreements with Mercedes Benz.
The key to success in Europe is patience, hard work and developing trust.
We assist companies refine, implement, adapt and analyse their European strategy and also develop and implement an EU reach-out strategy to possible customers, partners and stakeholders.
