HOW STRATEGY IS VITAL TO BUSINESS SUCCESS

In 2013 we took over the Australian, US and Canadian distributorship of a heritage German teddy bear and to maker - Clemens-Spieltiere GmbH. The brand was suffering lacklustre sales in these regions and I was looking for a challenge outside my practice of accounting and management consulting. I think its vital for consultants to have real-world experience with strategy, business development and harnessing growth when advising clients. My partner's family had a history of teddy bear collecting so there was also an emotional connection here for us to harness. We began by conducting a thorough evaluation on the state of the industry, the competitors, customer needs and wants and the supply chain. It soon became evident the key strategic assets of the brand were its quality, history and heritage and provenance from Germany. After developing a coherent and considered business strategy we went to work. Within 2 years we had secured a major retail partner in David Jones limited and we had increased sales 500%. We now work with customers and brands around the world from our Frankfurt office to assist with strategy, brand development, sustainable sales growth and business analytics and performance. To contact us please email Matthew Reynolds at info@capstonegroup.net.au