Help for australian companies in europe

Europe works very differently to Australia in many respects. 
Relationships and business etiquette are vital when building relationships, networks and collaboration opportunities in Europe.
This sometimes takes time and patience which can be difficult to understand for executives used to a faster pace from Australia and North America.
It is worth engaging with Europe - European GDP is around $26 billion and represents about one sixth of the global economy.
The lesson for Australian companies wanting to engage in Europe is take time, discuss opportunities, create networks and relationships, explore working with an EU partner, understand the cultures and way of doing business and respect the EU way of doing things.
It is a shame more Australian companies are not active in Europe - we hope this will change and we are here to help.